A Campaign that Matters: Unilab PH’s #HusayatMalasakit

Sometimes, we end up associating advertisements or marketing campaigns just about selling a product. And so when it goes beyond this consideration, I think we should not just sit and notice. I think we, the consuming public, should appreciate the effort.

When Unilab PH unveiled their Husay and Malaskit campaign, I think we Filipinos did see and notice the difference. How could we not? It reminded us living is not just going about life without a care for what is excellent, without dedication and without care for others.

Unilab PH came up with videos that talked about their own dedication to husay and malasakit. But more than that they came up with videos and campaigns through blog posts and social media reminding all of us– we are where we are today because somebody enough cared to encourage us to excel, somebody cared enough to support us and even sacrificed for us so we could be better versions of ourselves.  We are reminded that whatever version of success we stand on today, somebody guided us, nudged us tirelessly towards it.

May it be that other companies  also make marketing initiatives every now and then that not only talk about how wonderful their product is. That there is more to advertising and marketing than “looking good or being the best” or getting the most profit. That sometimes the best way that our product or business can make a difference is promoting others first 🙂


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